Research Methods And Cyberculturality. A Tour Of The Techniques And Tools To Address Digital Contemporaneity

Abstract

The presence of digitality in our days opens the way to phenomena of the cybercultural context, there, people and societies with particular interests, common objectives of presence and temporality are related, specifying politically recognized and specific expressions. Cyberspace achieves greater recognition of itself and its possibilities that lead to a tangible social world where all those subjects who emit messages with defined intentions and who little by little are configuring identities, reconfiguring languages and interaction processes adopt a different modality of participation. by becoming a digital prosumer, that is, as Quaglia (2022) defines it, a producer and consumer of web content. In the field of social sciences and specifically from the multidisciplinarity of communication, the panorama forces us to understand each of these conformations that emerge in digitality whose meaning is crossed by specific theoretical-conceptual and methodological apparatuses, therefore, it is our interest give an account of the state of the art that is configured around methodological proposals whose order is inserted in understanding the options of the techniques whose integrative elements specifically observe cybercultural phenomena, building what is known today as cyberethnography, cybermethod, digital ethnography or netnography.